A Level Psychology OCR Practice Exam

In Bandura et al (1961), the researchers collected both quantitative and qualitative data to provide a comprehensive analysis of the effects of aggression modeling on children's behavior. The quantitative data was gathered through the systematic observation of the children's actions, particularly how many times they exhibited aggressive behaviors after being exposed to models demonstrating such behavior. This numerically based data allowed for statistical analysis and comparison across different experimental conditions.

On the qualitative side, detailed descriptions of the children's behaviors and interactions were noted, capturing the nuances of their responses and providing context to the numerical data. This qualitative data helped to enrich the findings by offering insights into the children's emotional and social experiences during the experiments.

This combination of qualitative and quantitative data is critical in psychology research, as it allows for a more holistic understanding of the phenomena being studied.